Blog Promotion

How To Increase the Number of Pageview and Reduce the Bounce Rate?

by Eunus Hosen

Hello Everyone,

Welcome back! After a long time I’m going to talk about an important tactics for bloggers. Yeah! I’m going to talk about how to increase the number of pageviews of your blog. But before starting I want to clear the sense of pageview.

What is pageview?

A pageview is an instance of a page being loaded by browser. Google Analytics

Every time a page been loaded by visitors browsers request are counted as each pageview. So pageview means how many times it has been loaded by browsers request.

Why pageview is an important tactics?

The more times a visitor spends on your blog, the better. It helps the visitor to be engaged closely with you (or your blog).

CASE #1:
If search engines (specially Google) are the biggest source of your visitor, page view is very important for you.

Why?

Here is an example:
Think that a visitor comes to your blog from Google. After getting the information, he hits the back button of his browser. It’s OK. But it’s not okay for the big G (Google). Yeah! Google will think that the searcher didn’t get the right information he need. So that he came back to google again. If it continues, Google will punish you. It’ll remove your blog from the SERP (Search Engine Result Page) for the keyword(s).

So, what to do?

CASE #2:
If you’re monetizing your blog with CPM (Cost Per Mile or Cost Per 1000 views) ads, it is far more important for you to earn more money. Because the more pageviews, the more money you’ll earn.

CASE #3:
Better Alexa Ranking: Although alexa doesn’t provide the exact information, but still it is a big factor to get direct advertisement offer or to sell ads through ad agency like BuySellAds. The more pageview you’ve, the better alexa ranking.

Before continuing to the point, we should know about bounce rate because it is tightly engaged with pageview.

What is bounce rate?

Simply, bounce rate is the opposite metrics of page view. Yeah! That’s right. Bounce rate is the percentages of your visitors are “bouncing” without viewing the other page of your blog. The lower your bounce rate, the better.

So if you can increase the number of pageview, ultimately the bounce rate will decrease.

How to calculate Bounce rate?

Bounce rate = (visit that left after one pageview / Total number of visits) ×100

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Facebook Branding: Is It Worthy or Not?

by Eunus Hosen

“Facebook Branding” the terms you’ve heard for many times. Before talking about “Facebook Branding” I want to clear the sense of “Branding.” So, let me introduce:facebook branding

What is branding?

A brand is a name of a company or symbol (i.e. logo, icon), that is widely known as identity of the company or it’s products or services.

A well known brand is regarded as one that people will recognize, even they haven’t bought any products or services of the company.

For example: Apple () is a brand that you can identify with it’s logo, although you (might) haven’t bought any products from them.

So, in a simple word “Branding means making other people know about your company (blog), products or services.”

What does it mean by Facebook branding?

Facebook branding means making your company, products or services familiar to others on or with facebook.

It is the effective way to brand your blog. But many people argue about it. Many people out there think, “Active FB users are not interested about blog. So, this method doesn’t work .”

I’m not going to prove them false, just let me figure out the actual things about it.

They think “Active Facebook users are not interested about blog.”

OK……….. Who are the active FB users?

The people who pass all day long sitting before computer and opening the FB window? They’re very busy in updating status, sharing photos, uploading videos and chatting with friends. I don’t think them active user! I just think them addicted FB user. Yes, they are addicted to facebook and they have no interest about anything without making a relationship with others. They’re doing nothing but killing their (valuable) time. In fact, they have lots of friends on facebook; even more friends  they have on than real world!

But they’ve a common behavior that they are sharing minded. I bet you if you send him a friend request, he’ll must accept your invitation although he does not know you, he will respond to any FAN page invitation. As he has many friends and has a great impact upon his friends, when his friends notice that he joined on a fan page they’ll also join on the page. He might not aware about blogs, but his friends may be interested.

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