“A Name Never Makes Anyone Famous; But The Man Does”
Yeah! That’s right and it goes to any kind of name (i.e. human name, product name, brand name). A brand becomes famous for their products and services not for their name.
After choosing the right niche for your blog, you have to pick up the right domain name for the blog. The right domain name is more valuable than its cost.
“A good name is better than riches.” – Miguel de Cervantes
In case of domain name, this saying suits very well. You might know, the domain name BUSINESS.COM has been sold for $8 million! Yeah; for $8 million!!! and it is the highest rate (till now) of a single domain name. Although it was registered with only $8 dollar.
So it can be a very much profitable business, registering it with a low rate and selling it with high profit afterwords.
OK…………. I’m not talking about the buy-sell domain trade, I’m talking about how to choose the right domain. Let me introduce:
While you’re going to choose a domain name for a blog, you may consider three things:
i) Brand Name
ii) Your Name
ii) Keyword
- Brand Name: It is the most considerable thing for choosing a domain name. If you want to build a brand online, you should choose the brand name as domain name.
Example of Brand Name as Domain:
i) Problogger: Darren Rowse built it.
ii) Copyblogger: Brian Clark built it.
Please keep in mind; brand name can never make famous itself. For instance, Google is the current King in internet world; but if Google were named as Bing and Bing were named as Google. Who would be the King?
- Your Name as Domain: If you’re like me; want to turn your name into a brand, you should choose your name as domain name. So when people will link your blog, they will link your blog with your name and it is an opportunity to turn your name into Brand.
Example of Name as Domain:
i) John Chow: You know JC is a brand; most successful and most influential internet marketer.
ii) Chris Brogan: Chris Brogan is another most successful internet marketer who makes his name a brand.
iii) Dean Hunt: Dean is another most successful internet marketer and he is more famous for buzz marketing.
So, Darren, Brian and others who didn’t choose their name as domain, made a great mistake?
No…………. Absolutely not. Although they haven’t chosen as domain name, they built the brand and authority. Now people know them as the author of the brand.
- Keyword as domain name: It’s a smart idea, which makes easy to rank well in search engine for specific keyword(s). People like to link other blogs or websites with their domain name. So when people will link these blogs they will link with their respective domain name and as it is the desired keyword, so the blog will get some anchor text value.
Example of Keyword on Domain Name:
i) HowToMakeMyBlog: Marko Saric own this and it is on the top position for the keyword phrase: “how to make my blog.” A great blog which contains most valuable information about blogging.
ii) EarnByBlog: My buddy Alamin own this. He is using keyword as domain name. I hope it will get the top position for the keyword.
OK……………….. It’s your choice which you want to use as domain name; Brand name, Your name or the Keyword. But here are few tips to choose effectively.
Keep It Short and Memorable:
Look at this: It-is-the-largest-domain-name-in-the-world.com
It is easy to remember, but you shouldn’t use it as domain name. Why?
